SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is a highly technical yet critical aspect of a digital campaign that is focused on making sites relevant, visible, and easily accessible to both search engines and potential users. A website’s positioning on a search engine results page can create a significant advantage against competitors. An intelligent SEO strategy will enhance the quality of a site’s performance, identify and resolve any omni-platform inconsistencies, and strengthen the brand’s digital footprint.

Optimizing organic search (non-paid efforts) can affect how a site is prioritized by search engines when users conduct specific keyword searches. Additionally, SEO initiatives can even have a positive effect on local businesses through local listings such as Google Maps, Yelp, and other networks. ITHOME’s SEO efforts are complementary to many other services offered at ITHOME and is considered a core pillar to any digital marketing campaign.

The ITHOME SEO experts work closely with web developers (internal and client-owned) for optimal site usability and efficiency. Additionally, paid search advertising can be further improved by leveraging website optimizations to drive improved quality scores and lower ad costs.

While the team can take on the full management of a website’s optimization needs, ITHOME’s SEO consulting services are also available from industry professionals with high-level experience in producing award-winning ROI and ongoing growth through departmental and organizational leadership.